Race-Class Narrative Toolkit: Materials for Campaigns
All the content and resources you need to bring the messaging research out into the world
A letter to Organizations and Campaign Staff on why this is important for you on the front lines of change.
An overview of the research methodology, results, and a note on our independent verification efforts.
Race-Class Narrative, Explained
Why these messages work, and who they turn out and persuade
Quick bullets on our messages - how and why they are effective.
Includes sample messages and guides around particular words and language to use or avoid.