Race-Class Narrative Toolkit: Materials for Campaigns

All the content and resources you need to bring the messaging research out into the world


A letter to Organizations and Campaign Staff on why this is important for you on the front lines of change.


Methodology and Results

An overview of the research methodology, results, and a note on our independent verification efforts.

Race-Class Narrative, Explained

Why these messages work, and who they turn out and persuade

General Talking Points

Quick bullets on our messages - how and why they are effective.

Topline Summary

Includes sample messages and guides around particular words and language to use or avoid.


Who is using it?


The Someone You Love campaign in support of Ohio Issue 1

Maurice Mitchell speaks during the Opening Keynote at Netroots Nation 2018